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Bacardi marks 20 years of flavours with Tangerine bottling

Bacardi has introduced a Tangerine variant to its flavoured rum range as the collection marks its 20th anniversary.

Bacardi Tangerine web
The launch of Bacardi Tangerine co-incides with the 20th anniversary of the brand’s flavoured range

Bacardi Tangerine is a 35% ABV flavoured rum infused with rich tangerine flavours for a tangy, fresh taste.

The launch coincides with the 20th anniversary of the flavoured rum collection. The inaugural variant, Bacardi Limon, was first introduced in 1995.

“This anniversary year is a big deal for Bacardi flavoured rums and we always continue to expand the portfolio with innovative flavours to meet our consumer’s needs for rich taste experiences,” said Shane M. Graber, vice president and brand managing director Bacardi Rum North America.

“With the introduction of Tangerine, the brand delivers rum a flavour profile for consumers to enjoy throughout the summer during pool parties and at the beach.”

A suggested serve is to combine Bacardi Tangerine with orange juice for a refreshing cocktail.

Bacardi Tangerine retails at $12.99 for a 750ml bottle, and is also available in 50ml, 200ml, 375ml, 1 litre and 1.75 litre formats.

The range extension joins the line-up of Bacardi Limon, Bacardi Pineapple, Bacardi Coconut, Bacardi Mango and Bacardi Dragon Berry.

All variants will feature a new pack design which is being rolled out this summer.

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