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Afrohead rum rolls out across the US

Harbour Island Rum Company has rolled out its Afrohead aged dark rum across select US states.

The small-batch rum will become available across the US

Currently available in the Bahamas and Florida, the small-batch rum has now launched in Tennessee and New York, where it is available at selected bars, restaurants and off-premise liquor stores.

Afrohead rum is made from sugarcane molasses sourced from the West Indies, in particular the Dominican Republic.

It is fermented using a yeast strand from Trinidad that is more than 100 years old, to give a “banana and toffee” base.

After distillation, the rum is aged in once‐used, charred Bourbon oak barrels and then transferred to Barbados for bottling.

The rum has a RRP of US$34.99 for the 7 year old expression, and US$59.99 for the 15 year old XO variant.
Earlier this year, a rum flavour map was launched to help consumers understand the category, which has been called disjointed and in danger of “not being taken seriously”.

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