Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

2. Bacardi

Bacardi2014: 18.2m

2013: 19.1m

% change: -5%

Place last year: 1

Mighty rum goliath Bacardi has finally been knocked of its perch as the world’s best-selling rum, despite both witnessing declines in 2014. Bacardi lost almost one million cases in the year, dropping to a five-year low. The group has enforced a huge restructuring plan across the entire company in a bid to boost sales over the past few months. It also continued its ascent up the super-premium ladder, extending the availability of it Facundo sipping collection.

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