Stoli signs three-year deal with Ibiza party hotels
Stolichnaya Vodka has partnered with Palladium Hotel Group to host a range of events and marketing activities at some of Ibiza’s most popular beach hotels and clubs.
The three-year deal will see the brand co-host sponsorships, competitions, social media content and also launch a co-branded clothing line with Palladium venues including Ushuaïa Ibiza Beach Hotel and Hard Rock Hotel Ibiza.
The partnership is part of Stolichnaya’s multi-million pound THE Vodka marketing campaign, announced in September last year.
“Stoli’s reputation for quality and heritage, along with their international cosmopolitan personality is the perfect fit for us and our customers,” said Danny Gomez Korf, brand ambassador and PR and sponsoring director of Palladium Hotel Group.
“A pursuit of excellence is one thing, but doing so with unique character and charisma is a greater achievement – and that’s what we are striving for in this exciting partnership.”
The partnership was celebrated at an opening party on 30 May. Further detail’s of Stolichnaya and Palladium’s activations can be viewed on Stoli’s Facebook page.
“We are very excited to show the world’s most discerning clubbers and cocktail drinkers the unique character and spirit of Stoli,” said Jean-Dominique Andreu, regional managing director for Europe at Stoli Group.
“For years Stoli has been known as the original vodka and now we can bring our story to the world through this iconic partnership and regional focus.”