Mila Kunis stars in Jim Beam Apple TV ad
By Annie HayesAmerican actress Mila Kunis is to star in a new advert for Jim Beam Apple Bourbon which will hit UK television screens this summer.
Mila Kunis, celebrity ambassador for Jim Beam Bourbon, is starring in a new ad promoting the brand’s apple flavourBeam Inc launched the new variant earlier this year, and will unveil the Bourbon’s signature cocktail serve Jim Beam Apple Splash – consisting of Jim Beam Apple and tonic over ice, with a wedge of lemon – during the UK commercial.
The latest ad is part of the brands Make History campaign, which is fronted by Kunis.
It will appear on a programme schedule between TV shows such as Big Bang Theory and 8 out of 10 Cats Does Countdown, and is aimed at men aged between 25 and 35.
Maxxium UK’s marketing controller for imported whiskey, Janice McIntosh, said: “We are excited to see the world’s No. 1 Bourbon, Jim Beam, back on TV with a focus on Jim Beam Apple and to share this new product with consumers at a time when Bourbon is in high demand.
“Flavours remain an important segment of the category and we are proud to support the launch of Jim Beam Apple and communicate a refreshing signature serve that is a new and exciting way to enjoy Jim Beam.
“Jim Beam Apple Splash is a refreshing serve perfect for the summer months encouraging our customers to capitalise on the growth of US whiskey and flavoured Bourbon.”
Jim Beam Apple is available in 700ml bottles at an RRP of £19.70