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Campari launches ‘Negroni Map’ of London

Campari has teamed up with 10 bars to create a London ‘Negroni Map’ as part of its latest campaign, Campari Red Night District.

The Negroni Map has been launched as part of the Campari Red Night District campaign

Each bar on the map will offer its own “bespoke” twist on a Negroni cocktail to raise awareness of Campari as a key ingredient and encouraging imbibers to “Rediscover Red”.

The first stop on the map is The Hoxton Gallery – the home of the campaign –  which features an art-inspired Campari installation, as well as the “classic” Negroni cocktail.

Bars offering a twist on the Negroni are JaguarShoes, Portside Parlour, Looking Glass Cocktail Club, Callooh Callay, NOLA, White Lyan, Jones Family Project, Happiness Forgets, and The 100 Hoxton.

Varients on the cocktail include “Nocho Average Negroni”, which features a Tequila twist, “Dazed & Coff-used” Negroni, which is made from coffee-infused Campari, and “Taking The Pisco” Negroni, which sees gin replaced with pisco.

The Negroni Twists will be available at each venue until June 10.

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