George Clooney brings Casamigos Tequila to Canada
George Clooney is introducing his Casamigos Tequila brand to Canada following “the most successful and fastest growing ultra-premium spirits launch ever in the United States”.
The Tequila brand was first launched in the US in 2012 by Gravity actor Clooney and his business partners Randy Gerber and Michael Meldman.
Two Casamigos expressions – Blanco and Reposado – are now being sold in over 200 retail outlets across western Canada and Ontario, including with the LCBO and BC Liquor Stores, as well as select on-trade accounts.
The Casamigos “Amigos” intend to introduce their recently launched Añejo variant in Canada in the New Year.
“We are excited to bring Casamigos to Canada,” Gerber and Clooney said in a joint statement. “It’s a great feeling to share something we created, drink and are extremely proud of.”
Clooney added: “We talked about how this was going to be like the bottles you see in old John Wayne movies, where you slide the bottle down the bar, pull the cork out with your teeth, and pour yourself a shot.”
Casamigos is a small-batch 100% agave Tequila made using blue Weber agave grown in the highlands of Jalisco. Its Blanco expression is rested for two months, while its Reposado matures in American white oak barrels for seven months.
Clooney, Gerber and Meldman intend to roll the brand out globally.
The brand is represented in Canada by Charton Hobbs.