Bacardi to throw Calvin Harris party in Bermuda Triangle

Bacardi is to host one of the world’s most elaborate gigs next month, when it flies 1,800 guests to a mega party in the Bermuda Triangle with music from superstars Calvin Harris, Kendrick Lamar and Ellie Goulding.

The Bacardi Triangle event will feature music from Ellie Goulding, Kendrick Lamar and Calvin Harris

The Bacardi Triangle event will see the rum brand fly guests and competition winners from around the world to the five-star Waldorf Astoria El Conquistador resort in Puerto Rico from 30 October for two nights of partying and cocktails.

On the third night, guests will be whisked to a private Caribbean island in the heart of the Bermuda Triangle for an exclusive gig from the three artists.

The Bermuda-based drinks group claimed the event builds on a growing trend of music fans building gigs into their holiday plans.

Dmitry Ivanov, senior category director, rums, said: “This is the biggest brand experience Bacardi has ever held. We have worked hard to ensure that, at every step of the journey, guests will be intrigued and amazed.

“We want to inspire men to live boldly and passionately; and we love great parties and music.”

Cocktails for the event have been organised by Bacardi global brand ambassador David Cordoba.

Jacob Briars, global advocacy director, Bacardi, added: “As befits a brand with an unrivalled drinks heritage, we have given the same attention to the cocktails that we have to our incredible music roster. We will be bringing some of the world’s best bar talent to Bacardi Triangle to make our drinks as good at this event, as they would be in the best bars around the world.”