The Naked Grouse unveils new designBy Melita Kiely
Scotch whisky brand The Naked Grouse has unveiled a new bottle design aimed at “reinforcing the brand’s premium positioning” in the market.
The new design was chosen to reflect the brand’s “honest simplicity” and includes a picture of the whisky’s emblem etched into the bottle plus a cardboard and string neck tag depicting the story and craftsmanship behind The Naked Grouse.
“As an award-winning liquid, The Naked Grouse reflects our passion to create a simple, great tasting, premium spirit,” commented Johna Penman, marketing controller for Maxxium UK, distributor of The Naked Grouse.
“We are very proud of the collaborative effort and innovative processes behind the making of The Naked Grouse and feel it’s important for us to engage with our target consumer and celebrate the growing interest in artisan craft brands in the UK.
“The recent rise in popularity of craft positioned brands presents an opportunity to tell our story and recruit new consumers into Blended Scotch, making it a more relevant category for a new generation of drinkers.”
The blend was inspired by William Gloag of The Famous Grouse family and his discovery of Sherry cask maturation, and is said to offer a sweet, rich and smooth taste.
The Naked Grouse is available in high-end bars and retail outlets including Sainsbury’s and carries an RRP of £25.