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El Ron Prohibido rum launches in UK
By Melita KielyPremium rum brand El Ron Prohibido is now available for purchase in the UK online for the first time ever.
El Ron Prohibido rum is now available in the UKThe Latino rum from Mexico is aged under the solera system, which mixes new batches of rum with older rums.
Used raisin wine barrels are used for fermentation and blending to give El Ron Prohibido its “unique sweet and bitter notes, which distinguish it from all other rums”.
El Ron Prohibido was first transported to Spain in the 1600s in used wine barrels, before local producers in Spain persuaded King Felipe V to ban it
“We are very pleased that Drink Finder, the leading wine and spirits wholesale and retail specialist has agreed to be our launch customer,” said James Rackham, Chairman of the UK importers Emporia Brands.
“When we offered top bartenders in Edinburgh and Manchester the chance to taste and experiment with it, they persuaded us that Ron Prohibido offers a completely new and exciting taste profile for building cocktails.
“So we are expecting Ron Prohibido to be available soon in many top cocktail bars as well as leading wine and spirit specialist retailers and in the High Street.”
Bottled at 40% abv, El Ron Prohibido is now available online at www.drinkfinder.co.uk at a special introductory price of £24.50.