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Johnnie Walker pop-up boutique opens in Paris
Diageo and Buy Paris Duty Free have opened an exclusive Johnnie Walker Blue Label multi-sensory boutique in Paris Charles de Gaulle airport.
An exclusive Johnnie Walker Blue Label multi-sensory boutique has opened in Paris Charles de Gaulle airport
Located in Terminal 2E, Gate M, travellers will have the opportunity to touch, taste and smell the components that together create Johnnie Walker and is part of a number of Johnnie Walker Blue Label pop-ups planned for airports all around the world.
“This pioneering multi-sensory boutique follows the success of the outstanding Johnnie Walker Blue Label galleries in London, Miami and Changi,” said Steve White, Global Marketing Director, of Diageo Global Travel and Middle East. “Through this launch and other installations planned for airports around the globe, we are strengthening our commitment to innovation in travel retail by delivering a unique luxury shopping experience.
“This concept store is a striking sceptacle that brings to life, on multiple levels, the rare elements which make up the Johnnie Walker Blue Label blend. We are confident that it will delight shoppers in the travel retail channel.”
The first section of the boutique is a wall of oak barrels, which depict the story of the rare casks selected for Johnnie Walker Blue Label blended Scotch whisky, while a second wall will illustrate the “rare craftsmanship” of the brand.
The third section of the installation will showcase a video explaining how Johnnie Walker Blue Label is produced and the history behind the blend, which dates back to 1867.
Any purchases made by travellers can be engraved with a personal message for free.
“We are glad to offer our consumers a truly unique experience in our Buy Paris Duty Free flagship store,” said Sandrine Mercier, marketing director, Core Business, SDA. “This pop-up store enables them to discover new, unique and exceptional offers that strengthen our ‘ultimate shopping experience’ positioning, which sets us apart from other airports.”