Aperol Spritz seeks ‘chief brunch officers’

30th April, 2014 by Becky Paskin

Aperol is searching for four “chief brunch officers” as part of a new marketing campaign in the US this summer to promote the Aperol Spritz as the official drink of brunch.

Aperol-Brunch-Society

The Aperol Brunch Society will promote the Aperol Spritz as the official drink of brunch

The Campari-owned brand is giving four consumers the opportunity to win brunch at a different restaurant or bar every weekend between June and August in New York, San Francisco, Miami and Los Angeles.

Aperol is calling for “painfully prolific” social media users with insider knowledge of their area’s brunching hot spots to apply for the positions before the end of May.

Contestants for the jobs will need to submit a 15-second video on Instagram explaining why they are suitable for the role. Those with the most amount of likes and clout across social media using the @AperolUSA and #BrunchforaLiving tags will have the greatest chance of securing the job.

“Brunch is America’s weekend darling and the Aperol Spritz is the perfect drink for this treasured pastime with its low alcohol content and crisp, zesty orange taste,” said Kathleen Schuart, senior marketing director, white spirits, Campari America.

“As the Aperol Spritz trend grows quickly in the US, we need people we can trust to make sure the Aperol Spritz is being made and enjoyed properly, so we’ve launched the Brunch for a Living job search to find the ideal candidates to spread the word about the next great summer cocktail.”

The marketing campaign is being supported by print and online media visibility as well as online job postings on websites like Craigslist and Monster.

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