The Botanist Gin launches new bottle design in travel retail

24th February, 2014 by Becky Paskin

Rémy Cointreau is adding The Botanist Gin, created at the Bruichladdich Distillery on Islay, to its global travel retail portfolio.

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The Botanist Gin will appear in travel retail in its new bottle design in March

The Islay gin, produced using 22 botanicals found on the Hebridean island plus an additional nine classic botanicals, will make its travel retail debut in Dufry stores in Italy, Switzerland and Russia in March, before a more global release at a later date.

The Botanist is unique in the sense it is “trickle distilled” in the world’s last remaining Lomond spirit still – an experimental cross between a pot and column still developed after WWII that operates at a low pressure.

It will appear in travel retail in the newly-launched round bottle, reminiscent of the Bruichladdich style, that features the embossed names of all 22 botanicals in Latin on the glass.

Matthew Hodges, marketing and business development director at Rémy Cointreau GTR, said: “The originality of The Botanist Islay Dry Gin, its unusual composition and distillation methods, its distinctive packaging and, most importantly, its extraordinary taste, are expected to strike a chord with travelling consumers who seek premium products with intriguing provenance and authenticity as well as style.”

The Botanist Gin will be available in global travel retail at an RRP of €42.99 per litre.

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