UK hotels welcome Crystal Head Vodka minisBy Becky Paskin
Crystal Head Vodka is exclusively offering UK boutique and style hotels the chance to stock a miniature version of its iconic skull bottle in its mini bars.
Following a three-month exclusivity deal with London’s Edition hotel to stock the miniature in its mini-bars, Crystal Head Vodka is now extending its distribution to additional hotels in the UK and Ireland.
“As we are now coming to an end of the exclusivity deal, we have decided to keep them as exclusive as these lovely little bottles are and offer them only to hotels who are interested in stocking them in their hotel mini bars,” said PJ Jaurre, Crystal Head Vodka UK ambassador.
The 50ml miniatures have been available in The Edition Hotel in London, as well as a handful of other boutique hotels across Europe, since summer 2013.
UK distributor Instil Drinks claims that since The Edition Hotel’s exclusivity deal ended, it has received interest from other hotel groups in the UK and Ireland.
The Crystal Head Vodka miniatures, which are hotly tipped to be popular as a collectors’ item, will be available in the off-trade toward the end of 2014.