Svedka expands flavoured vodka range
Constellation Brands is widening its range of flavoured Svedka Vodkas in the US with two new expressions – Mango Pineapple and Strawberry Lemonade.
Svedka Mango Pineapple and Strawberry Lemonade are teh latest flavours to join the Swedish vodka rangeThe Swedish vodka brand, which is currently the seventh largest vodka brand in the world, is expanding its current range of six vodkas.
Svedka Strawberry Lemonade is a blend of lemonade with wild strawberry flavours, while Svedka Mango Pineapple combines ripe Filipino mangoes with pineapple flavours.
Diana Pawlik, vice president of marketing at Svedka Vodka, said: “We always strive to hit the perfect balance between unique, and familiar, so our flavours appeal to the wide range of consumers that Svedka Vodka attracts.
“We’re thrilled to introduce our two newest flavours… as we believe the pair will continue to raise the bar on palate-pleasing innovation.”
Svedka Strawberry Lemonade and Svedka Mango Pineapple will be rolled out across the US in February 2014 with an RRP of US$12.99 for 750ml. The duo will also be available in 50ml, 375ml, one litre and 1.75 litre bottles.
