Patrόn renews motorsports racing sponsorshipBy Becky Paskin
Patrón Spirits has renewed its sponsorship of the International Motor Sports Association (IMSA) with a new “multi-year deal”.
The continued sponsorship includes the Tequila brand’s partnership with the four-race North American Endurance Cup and the TUDOR United SportsCar Championship.
“After a proud history with the American Le Mans Series, we’re very excited and honoured to continue our support of the TUDOR United SportsCar Championship and sponsorship of the Tequila Patrón North American Endurance Cup,” said Stephanie Rivera, motorsports manager at Patrón Spirits.
“This enormously competitive, energetic world-class racing truly captures what our high quality, ultra-premium luxury spirits are all about.”
The Tequila Patrόn North American Endurance Cup rewards the top-performing teams, drivers and manufacturers over 52 hours of endurance racing. The endurance competition will feature an additional purse of US$300,000, with US$100,000 going to the Prototype (P) and GT Le Mans (GTLM) championship-winning teams and US$50,000 for the Prototype Challenge (PC) and GT Daytona (GTD) team champions.
The 2014 TUDOR Championship begins at Daytona International Speedway in Florida with the 52nd Rolex 24 At Daytona on 25-26 January.