World’s best bartender TV show launchesBy Amy Hopkins
Diageo’s search for the world’s best bartender will be aired as a new TV series later this month.
The World Class Bartender of the Year show is a four-part series which puts the spotlight on bartenders from across the world as they vie for one of the most prestigious titles in the bartending community.
With the title of Diageo Reserve World Class Bartender of the Year 2013 in their sights, 43 finalists were followed by camera crews as they competed on board a luxury cruise liner sailing from Monaco to St Tropez, Ibiza to Barcelona, in July this year.
“World Class showcases why fine drinking and cocktail culture sets trends from New York to Shanghai,” said Dominic Redfearn, global media and content director for Diageo.
“We’re excited that the skill and craft of the world’s best bartenders is being showcased through these programmes.”
The programme, produced by Shine North, is scheduled to air in 110 countries across the world on channels including Primetime, RTL 5, MTV, the Travel Channel, and the Food Network.
Alex Connock, managing director of Shine North, said: “The global appreciation of mixology coupled with the truly international line-up of talented, inventive bartenders makes for a compelling show with universal appeal.
“At Shine we are believers in the creative possibilities of working with brands – and the World Class event is a superb example.”
Throughout the competition, bartenders were tested on their spirits knowledge, food pairing abilities, speed, and signature serves.
In July this year, The Spirits Business reported that (SPOILER ALERT) David Rios, of Jigger Cocktail & Disco Bar in Ciudadela on the island of Minorca, was crowned winner of Diageo Reserve World Class 2013.