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Kahlúa Pumpkin Spice rings in Christmas period

Pernod Ricard is adding Kahlúa Pumpkin Spice to its limited edition festive line up of Kahlúa liqueurs in the US.

Kahlua Pumpkin Spice will only be available in the US

Launching in September, Kahlúa Pumpkin Spice is the latest flavour to join the coffee liqueur brand’s seasonal line-up, and follows the introduction of Kahlúa Gingerbread in 2012.

This year however will only see the introduction of Pumpkin Spice and the return of Kahlúa Peppermint Mocha, which will follow in October. Both variants will only be available in the US until December to inspire holiday gifting and at-home cocktails.

Kahlúa Pumpkin Spice is a 20% abv blend of 100% Arabica coffee and sugarcane rum with natural pumpkin and autumnal spices.

Pernod Ricard decided to introduce the variant after witnessing incremental growth for pumpkin flavours during the festive season.

“Pumpkin is a proven seasonal spirits flavour, growing 119% in 2012 and claiming the strongest seasonality among all holiday flavoured spirits (Holiday Shopper impact study, Feb 2013),” said Michelle Sanders, brand director for the liqueur category at Pernod Ricard USA.

Other spirit brands have also found success with pumpkin flavourings, particularly around the holidays. Beam Inc had remarkable success with its Pinnacle Pumpkin Pie flavoured vodka, released in October 2012.

“The combination of Kahlúa’s signature coffee taste with the distinct flavour of pumpkin and spice will inspire a range of new cocktails and coffee drinks to elevate any social gathering and drive incremental sales of higher margin Kahlúa at retail and on-premise.”

Meanwhile, Kahlúa Peppermint Mocha will also return with retail and on-premise display and POS materials to draw consumer attention.

“The September through December months are the most critical selling period for flavoured liqueurs when sales can be as much as four times that of the balance of the year,” added Saunders. “Based on past years performance, we are confident that Kahlúa Peppermint Mocha, in combination with Kahlúa’s new Pumpkin Spice seasonal, will help drive retail sales and profits this holiday season.”

Both variants will be available at a RRP of US$17.99 for a 750ml bottle.

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