New Kahlua Gingerbread rings in holiday seasonBy Becky Paskin
Pernod Ricard is introducing the new Kahlua Gingerbread cream liqueur to the US in time for the holiday season.
A blend of rum, 100% Arabica coffee, gingerbread, nutmeg, cinnamon and clove, the new flavour joins Kahlua’s limited edition holiday range, which also includes Kahlua Peppermint Mocha, a blend of peppermint and dark chocolate.
Kahlua Gingerbread, as well as Kahlua Peppermint Mocha, are both 20% abv and available nationwide for US$17.99. They are designed to be drunk on ice or in festive cocktails.
To coincide with the launch of Kahlua Gingerbread, brand owner Pernod Ricard is launching an interactive social media campaign to support US charity One Warm Coat.
For every click on the Share the Warmth button on Kahlua’s Facebook page (www.facebook.com/kahlua), Pernod Ricard will donate US$1 to the charity up to a maximum US$100,000.
The French drinks group will also donate if fans invite friends to join the page or scan a QR code on POS materials.
“The holiday season is a time to enjoy warmth and spark meaningful connections,” said Anna Battiloro, senior brand manager, Kahlúa. “Every person who clicks the ‘Share the Warmth’ button helps Kahlúa support One Warm Coat and give back to local communities.”
The promotion will run from 1 October to 28 February 2013.