Liqueurs Brand Champions 2013
LIQUEUR BRAND CHAMPION: LUBELSKA
The only brand in the top seven to increase sales in 2012 was the vodka-based liqueur Lubelska, making it Brand Champion for the second year in a row. Its growth rate may have slowed from the 33% posted in 2011, but it continues to outperform more internationally famous names like Baileys and Malibu which have both slipped into reverse.
Lubelska is a power brand in its native Poland with an estimated 28% market share. The liqueur with an average abv of 36% now comes in seven flavours including lemon, cranberry, honey and cherry. The latest addition is the mint and lime –mietóka.
|De Kuyper range||De Kuyper / Beam||4.7||4.4||4.3||4.2||4||-5%|
|Southern Comfort||Brown Forman||2.4||2.2||2.1||2||1.9||-5%|