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Cognac/ Brandy Brand Champions 2013

COGNAC BRAND CHAMPION: REMY MARTIN

product_2503_largeOf the big four Cognac houses, Rémy Martin was the only one to manage double-digit growth in 2012 and is on track to overtake Martell next year. Over 60% of sales are in Asia Pacific led by China – the world’s biggest value market.

Rémy has expanded distribution throughout China and broadened its appeal to a younger crowd with its Centaure Cognac and limited-edition VSOP. It has also made concerted efforts to breathe new life into the Japanese market. Closer to home parent company Rémy Cointreau bought family-owned Larsen calling it “one of the last independent producers of AOC Cognac, of a significant size”.

 

COGNAC
BRAND OWNER CATEGORY 2008 2009 2010 2011 2012 % +/-
Hennessy LVMH Cognac 4.8 4.2 4.7 4.9 5.2 6%
Martell Pernod Ricard Cognac 1.5 1.5 1.8 1.9 2 5%
Remy Martin Remy Cointreau Cognac 1.9 1.6 1.6 1.7 1.9 12%
Courvoisier Beam Cognac 1.2 1 1.2 1.3 1.4 8%

 

 

BRANDY
BRAND OWNER 2008 2009 2010 2011 2012 % +/-
McDowell’s No.1 United Spirits 7.5 9.2 11.5 11.7 10.9 -7%
Mansion House Tilaknagar  –  – 5.4 4.8 5.3 10%
Honey Bee United Spirits 2.8 3.6 4.4 4.8 5 4%
Dreher Gruppo Campari 3.6 3.5 3.5 3.6 3.3 -8%
Old Admiral Radico Khaitan 1.8 2.7 3 3.2 3.5 9%
McDowell’s VSOP United Spirits  –  – 0.6 1.4 1.9 36%
Christian Brothers Heaven Hill 1.2 1.2 1.2 1.2 1.1 -8%

 

SEE OTHER CATEGORIES
GIN COGNAC / BRANDY LIQUEURS
SCOTCH WHISKY WORLD WHISKIES RUM
TEQUILA VODKA INDIAN WHISKY
SPECIALITIES

 

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