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Liqueurs Brand Champions 2013

LIQUEUR BRAND CHAMPION: LUBELSKA

Lubelska-mietowkaThe only brand in the top seven to increase sales in 2012 was the vodka-based liqueur Lubelska, making it Brand Champion for the second year in a row. Its growth rate may have slowed from the 33% posted in 2011, but it continues to outperform more internationally famous names like Baileys and Malibu which have both slipped into reverse.

Lubelska is a power brand in its native Poland with an estimated 28% market share. The liqueur with an average abv of 36% now comes in seven flavours including lemon, cranberry, honey and cherry. The latest addition is the mint and lime –mietóka.

 

LIQUEURS
BRAND OWNER 2008 2009 2010 2011 2012 % +/-
Baileys Diageo 7.1 6.7 6.6 6.8 6.5 -4%
De Kuyper range De Kuyper / Beam 4.7 4.4 4.3 4.2 4 -5%
Malibu Pernod Ricard 3.7 3.2 3.4 3.7 3.7 0%
Lubelska Stock Spirits 0.5 0.6 1.5 2 2.2 10%
Southern Comfort Brown Forman 2.4 2.2 2.1 2 1.9 -5%
Kahlua Pernod Ricard 2 1.7 1.7 1.7 1.7 0%
Amarula Liqueur Distel 1.1 1.1 1.2 1.3 1.3 0%

 

SEE OTHER CATEGORIES
GIN COGNAC / BRANDY LIQUEURS
SCOTCH WHISKY WORLD WHISKIES RUM
TEQUILA VODKA INDIAN WHISKY
SPECIALITIES

 

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