Drake ‘to launch own whiskey’

15th February, 2016 by Kristiane Sherry

Canadian rapper Drake is preparing to launch his own whiskey brand, if a recent Instagram post is to be believed.

Rapper Drake could be preparing to launch his own whiskey brand

Rapper Drake could be preparing to launch his own whiskey brand

The Summer Sixteen and Hotline Bling artist posted a message on his @champagnepapi account yesterday, appearing to announce the launch of Virginia Black Whiskey.

“After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon…” the post reads, alongside what is presumed to be the whiskey brand’s logo.

Drake, born Aubrey Drake Graham, will join a stellar line-up of celebs-turned-spirits-moguls if the launch comes to fruition. To name just a few, Justin Timberlake founded his 901 Tequila brand in 2009, the same year Ludacris developed Conjure Cognac. Snoop Dogg is an ambassador and shareholder of Cuca Fresca, while in 2014, P.Diddy added Deleón to his business drinks cabinet alongside his Cîroc responsibilities.

Drake's Instragram post "announcing" the whiskey

Drake’s Instragram post “announcing” the whiskey

Leave a Reply

If that's interesting, how about these?

Old Pulteney unveils Viking Line exclusive whisky

Wick-based distillery Old Pulteney has launched its first travel retail more...

Pernod lobbies against US border tax proposals

Pernod Ricard's CEO Alexandre Ricard has branded the proposed US border levy a more...

Lakes Distillery to support English National Ballet

Cumbria-based The Lakes Distillery has joined the likes of Chanel and make-up more...

Jameson reveals sixth St Paddy's Day bottling

Ahead of St Patrick’s Day celebrations next month, Jameson Irish whiskey has more...

Writers Tears secures Australian distribution

Walsh Whiskey Distillery has named Spirits Platform as the distributor of its more...

Teeling launches Volume III in The Revival range

The Teeling Whiskey Company has unveiled the third release in The Revival more...

Label 5 helps consumers share a 'virtual drink'

La Martiniquaise-owned blended Scotch whisky brand Label 5 has launched a new more...

Top new spirits books for spring 2017

Donald Trump-inspired cocktails, a crash course in whisky distilling and top more...

Sazerac files another Fireball copycat suit

Sazerac has accused a Florida-based spirits company of planning to release a more...

Catoctin intros 'first' post-Prohibition rye

Virginia-based Catoctin Creek Distilling Company has produced a private label more...

Pernod Ricard eyes further acquisitions

Following Pernod Ricard’s re-entry into American whiskey with its Smooth more...

Franklin and Sons enters 30th market

British tonic and mixer brand Franklin & Sons has claimed to “defy Brexit more...

The Dubliner 10 Year Old lands in US

Quintessential Brands has launched The Dubliner 10 Year Old, the newest more...

Mattioni: Premium rums will ‘definitely develop’

The premium-plus rum segment in the UK will "definitely develop", driven by more...

Wild Turkey releases 35th anniversary bottling

Wild Turkey has launched Master's Keep Decades, a new Bourbon created in honour more...

Beam Suntory buoyed by emerging markets

Suntory Holdings’ spirits arm Beam Suntory posted “mid-single-digit” more...

Our/Vodka inks Berlin distribution deal with GDP

Our/Berlin, the first distillery in Pernod Ricard’s ‘glocal’ network more...

Scotch records 'best year' for exports since 2013

Scotch whisky exports have increased by both volume and value for the first more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

Laphroaig rolls out bottle label printing app

The latest initiative in Laphroaig's #OpinionsWelcome campaign is a bespoke more...