Drake ‘to launch own whiskey’

15th February, 2016 by Kristiane Sherry

Canadian rapper Drake is preparing to launch his own whiskey brand, if a recent Instagram post is to be believed.

Rapper Drake could be preparing to launch his own whiskey brand

Rapper Drake could be preparing to launch his own whiskey brand

The Summer Sixteen and Hotline Bling artist posted a message on his @champagnepapi account yesterday, appearing to announce the launch of Virginia Black Whiskey.

“After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon…” the post reads, alongside what is presumed to be the whiskey brand’s logo.

Drake, born Aubrey Drake Graham, will join a stellar line-up of celebs-turned-spirits-moguls if the launch comes to fruition. To name just a few, Justin Timberlake founded his 901 Tequila brand in 2009, the same year Ludacris developed Conjure Cognac. Snoop Dogg is an ambassador and shareholder of Cuca Fresca, while in 2014, P.Diddy added Deleón to his business drinks cabinet alongside his Cîroc responsibilities.

Drake's Instragram post "announcing" the whiskey

Drake’s Instragram post “announcing” the whiskey

Leave a Reply

If that's interesting, how about these?

Bardstown to 'reshape American whiskey market'

Bardstown Bourbon Company has started third-party production at its new US$25 more...

Oz wine region becomes key brandy producer

Beverage producer Bickford’s Australia has established a new AUS$6.6 million more...

US off-premise leads spirits growth

Spirits sales growth in the US off-premise channel are significantly outpacing more...

Top spirits at TFWA World Exhibition 2016

The TFWA World Exhibition & Conference is one of the most hotly anticipated more...

Scotch slips in travel retail brand standings

While Scotch whisky continues to dominate travel retail spirits, half of the more...

Bartenders' top tips for conquering a hangover

SB has pinned down some of the world's top mixology maestros to elicit their more...

2015's biggest spirits brands in travel retail

2015 was a mixed year for spirits in the global travel retail channel, with more...

The Whisky Exchange's top spirits trends for 2017

Insights released by London-based spirits retailer The Whisky Exchange suggest more...

Buddha-Bar marks 20th with Tanqueray tie-up

Buddha-Bar Restaurant Group has formed a partnership with Diageo Reserve and more...

Louis XIII Cognac-only store opens in Beijing

Rémy Cointreau has opened a boutique in Beijing dedicated to the most more...

The week in pictures

A combination of flamingo croquet, supermodel drinks, Bestival festival and more...

Five honoured by Bourbon Hall of Fame

The Kentucky Distillers’ Association has recognised five Bourbon luminaries more...

Whisky investment firm offers trading update

Whisky Invest Direct has seen its customers purchase enough liquid to make five more...

Luxco names US$35m site Lux Row Distillers

Work is progressing on Luxco’s new US$35 million Kentucky distillery, which more...

Industry urges EU-Vietnam FTA ratification

The spirits industry has urged a speedy ratification of the free trade more...

Sazerac acquires South Trade International

Sazerac has continued its acquisition streak with the purchase of Australian more...

New Cognac Larsen blends 'do not focus on age'

Cognac Larsen has launched a Cognac and eau-de-vie that have been produced more...

Jägermeister looks to tea with cocktail push

German spirit Jägermeister has partnered with London-based Joe’s Tea Co to more...

Royal Salute honours British Monarchy with 32yo

Pernod Ricard-owned Royal Salute has launched a 32-year-old blended whisky to more...

Diageo 'confident' of growth in fiscal 2017

Diageo’s 2017 fiscal year has “started well”, giving the group more...