Drake ‘to launch own whiskey’

15th February, 2016 by Kristiane Sherry

Canadian rapper Drake is preparing to launch his own whiskey brand, if a recent Instagram post is to be believed.

Rapper Drake could be preparing to launch his own whiskey brand

Rapper Drake could be preparing to launch his own whiskey brand

The Summer Sixteen and Hotline Bling artist posted a message on his @champagnepapi account yesterday, appearing to announce the launch of Virginia Black Whiskey.

“After that legendary moment what else is there to do but celebrate with class. Virginia Black coming soon…” the post reads, alongside what is presumed to be the whiskey brand’s logo.

Drake, born Aubrey Drake Graham, will join a stellar line-up of celebs-turned-spirits-moguls if the launch comes to fruition. To name just a few, Justin Timberlake founded his 901 Tequila brand in 2009, the same year Ludacris developed Conjure Cognac. Snoop Dogg is an ambassador and shareholder of Cuca Fresca, while in 2014, P.Diddy added Deleón to his business drinks cabinet alongside his Cîroc responsibilities.

Drake's Instragram post "announcing" the whiskey

Drake’s Instragram post “announcing” the whiskey

Leave a Reply

If that's interesting, how about these?

Amarula intros virtual reality concept

Distell-owned, South Africa-made liqueur brand Amarula has launched an more...

Jameson launches The Cooper's Croze in US

Pernod Ricard-owned Irish Distillers has launched its super-premium Irish more...

The week in pictures

This week SB discovered a nudist pop-up bar in London, hosted the inaugural more...

Top 10 whiskies with strange backstories

Mythical beasts, beloved pets and bacon-flavoured cocktails are just a few of more...

London's top shrub cocktails

With the fruit and vegetable growing period coming to a close – and autumn more...

Brighton duo turn classic car into gin bar

Aaron Burns and John Azzopardi have launched a mobile gin bar business from a more...

Maxxium introduces Maker's Mark 46 to the UK

Maxxium UK has extended its Bourbon offering with the launch of Maker's Mark more...

Walsh Whiskey launches The Irishman in Oz

Walsh Whiskey Distillery has signed a distribution agreement with Spirits more...

Famous Grouse master blender to host ‘live chat’

Kirsteen Campbell, master blender at Edrington-owned The Famous Grouse, is to more...

Speyside Distillery unveils biker whiskies

Speyside Distillery is set to launch two limited editions of its Beinn Dubh more...

Douglas Laing releases Timorous Beastie 40yo

Douglas Laing & Co has expanded its Highland blended malt range Timorous more...

Top 10 whisky 'hybrids'

As the world of whisky begins to play with the prospect of serious innovation, more...

La Part Des Anges Cognac auction opens lots to UK bidders

The 10th La Part Des Anges auction will take place next month in Cognac, more...

Wenneker Swizzle Masters Art Deco Cognac finalists

This month’s Wenneker Swizzle Masters round transported bartenders back to more...

Baileys crowns moo-velous Champion Cow

Diageo-owned Irish cream liqueur brand Baileys has named its 2016 Champion Cow more...

Danzka Vodka unveils new premium expression

Danish brand Danzka Vodka is set to launch its latest super-premium expression, more...

Persie Distillery opens to the public

Scottish brand Persie Gin is targeting the spirits tourism boom by welcoming more...

Bourbon brand for dog-lovers seeks funding

A husband and wife have launched a crowdfunding campaign to establish a new more...

Top 10 most unusual rums

Take a walk on the wild side this National Rum Day with our pick of the world's more...

Dulce Vida Spirits extends Tequila line

Milestone Brands-owned Dulce Vida Spirits has expanded its portfolio with the more...