Magners merges cider and Irish whiskey

29th January, 2015 by Amy Hopkins

The hybrid drinks category has expanded as Irish cider brand Magners launches what it claims is a “spirit cider”, containing Irish whiskey.


Magners has launched a cider and Irish whiskey hybrid as part of the niche “spider” category

Magners with Irish Whiskey contains 25ml of Irish whiskey in a 500ml bottle of traditional Magners apple cider. The whiskey was created by West Cork Distillers.

The cider brand claims that spirit cider hybrids, dubbed “spiders”, have been a feature in the UK on-trade for a number of years.

“Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer, Magners with Irish Whiskey,” said Ed Shoebridge, head of customer marketing at C&C Group, producer of Magners.

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish Whiskey will offer a unique flavour both for whiskey lovers and cider lovers looking for something new.”

Bottled at 5.5% abv, the variant will be available in Asda stores across the UK from 5 February.

In October 2013, Tennessee whiskey brand Jack Daniel’s launched Winter Jack – a blend of whiskey, winter spices and apple cider liqueur.

Leave a Reply

Subscribe to our newsletter

Subscribe today to get each issue of The Spirits Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)