Laphroaig QA Cask launches in travel retail

11th April, 2013 by Becky Paskin

The Laphroaig QA Cask, the anticipated follow-up to last year’s Laphroaig PX Cask, is being launched in travel retail this month.

Laphroaig QA Cask

The Laphroaig QA Cask is the second in a series of travel retail exclusives from Beam

The second in a series of three travel retail exclusive whiskies was first unveiled at TFWA Cannes in October last year, but will now be sold through select retailers including World Duty Free Group, Heinemann and Aelia.

With an RRP of €55 for a one-litre bottle, the Laphroaig QA Cask is double matured in ex-Bourbon barrels and un-charred American oak barrels (known as Quercus Alba), then bottled at 40% abv.

Distributor Maxxium UK describes the Scotch as fusing Laphroaig’s signature Islay peat smoke with warm, spicy vanilla wood notes.

“The launch of this exclusive range is a demonstration of our commitment to travel retail, a great environment for the trial and discovery of new whiskies,” said Beam’s EMEA travel retail business manager, Antony Kime. “Laphroaig is a global icon and well established as an innovator and by continuing to introduce new expressions we are encouraging an on-going interest in malt whiskies and providing shoppers with the opportunity to buy something unique when they are travelling.”

The range will be completed with the launch of the Laphroaig An Cuan Mor, which will be released later this year.

Leave a Reply

If that's interesting, how about these?

Rémy GTR intros limited Cognac collection

Rémy Cointreau Global Travel Retail has launched the first expression in Carte more...

Top 5 bars in... Seoul, Korea

Thanks to a burgeoning interest in western-style serves, mixology in Korea is more...

Martini launches new global ad campaign

Bacardi has launched a new global advertising campaign for Martini as part of a more...

Jim Beam celebrates 14 millionth Bourbon barrel

Jim Beam has set a new Bourbon industry record by filling its 14 millionth more...

William Grant makes Europe TR appointments

Spirits supplier William Grant & Sons Global Travel Retail (GTR) has announced more...

Quintessential unveils Dubliner 10 Year Old

Quintessential Brands has expanded The Dubliner range with the release of a more...

Auchentoshan arrives in Oz with new campaign

Beam Suntory-owned Scotch whisky Auchentoshan American Oak has officially more...

Michter’s releases 2016 US*1 Barrel Strength Rye

Kentucky-based Michter’s Distillery is set to launch a second edition of its more...

Top 10 spirit launches in April 2016

An ultra premium British vodka, Baileys' "innovation in drinks alchemy" and more...

Bonhams HK to sell 100-year-old Rémy Martin

Bonhams Hong Kong is readying to host its Fine Wine, Whisky and Cognac Sale, more...

Limited edition elit Vodka bottle set to launch

Stolichnaya’s elit Vodka has partnered with the Ushuaïa Ibiza Hotel to more...

Diageo engages flyers with 'Singleton Sensorium'

Diageo Global Travel and Middle East has launched The Singleton Sensorium in more...

Wemyss unveils spring single cask collection

Independent bottler Wemyss Malts has released six new single cask whiskies for more...

Top 10 bartender-created spirits brands

Bartenders’ acumen stretches far beyond a mean shake and refined palate, with more...

Pernod in talks to sell Paddy Irish Whiskey to Sazerac

Irish Distillers is in exclusive talks with Sazerac over the sale of Paddy more...

Auction website lists 100 rare Japanese whiskies

Whisky.Auction has put 100 rare Japanese whiskies up for sale in its latest more...

Conviviality to purchase Bibendum PLB for £60m

Conviviality Plc’s subsidiary Conviviality Brands Limited has agreed to more...

Rémy Cointreau adds new director to GTR team

Rémy Cointreau has a new marketing and business development director for more...

Brown-Forman names new GTR marketing head

Jack Daniel’s and Woodford Reserve owner Brown-Forman has appointed Eric more...

Hendrick's unveils Cucumber Couriers campaign

Hendrick’s UK has embarked upon a new on-trade campaign to heighten awareness more...