George Clooney rolls out own Tequila Casamigos

7th January, 2013 by Becky Paskin

Actor George Clooney and business partner Rande Gerber are reportedly embarking on a US road trip to launch their new Tequila brand Casamigos.

George Clooney Casamigos Tequila

George Clooney, who stars in The Ides of March, is launching Casamigos Tequila later this month

The pair first announced they would be making an entrance in the Tequila market in March last year, although details were hazy.

Now according to reports Clooney and Gerber are embarking on a nationwide road trip to secure distribution for the brand. The pair are expected to visit LA, Las Vega, Miami and Dallas over the coming weeks ahead of a nationwide rollout later this month.

A source told the New York Post: “George and Rande came up with the idea of creating their own house tequila years ago when they both built houses in Mexico. They have been working with a master distiller ever since to create the ultimate blend. The tequila was supposed to just be for them and their friends, but after the success of Rande’s Caliche Rum, they decided to go for it.”

Gerber, who founded nightlife companies The Gerber Group and Midnight Oil, launched Caliche Rum, a Puerto Rican rum brand consisting of four expressions, with Destileria Serrales’ Roberto Serralles across the US in mid-2012.

The launch of Casamigos is however the first foray into the spirits industry for Clooney, who became the face of Martini in 2007 with a trademark moustache.

Clooney is not the only celebrity to recently launch his own Tequila brand. Rapper Xzibit released his own creation Bonita Tequila with Bonita Spirits in November. Other celebrities to have launched spirits recently include former basketball player Shaquille O’Neal, chef Heston Blumenthal, and music producer Timbaland.

*Clooney has revealed a steamy new advert for the launch of Casamigos, in which he climbs into bed with supermodel Cindy Crawford

4 Responses to “George Clooney rolls out own Tequila Casamigos”

  1. Catherine Castellanos says:

    I found out about your casamigos tequila I would love to try it. My friends & family call me the tequila lady. Please let me know were to get s shot or two. Thanks Catherine The tequila Lady. P.S. Or write. my address. 13145 packwood pl. Baldwin park ca 91706. Thanks again luv ya!!

  2. Bruce says:

    We are just finishing the TTB COLA permit process for our new Amor Eterno Tequila Brand… How can we get someone like Clooney to sponsor our product?

  3. Kris @bevmo says:

    We have the product in our BevMo! locations. It’s amazing. You have to try it.

  4. Eric says:

    Is that tequila really distilled 5 times @ Bruce? Yike. More like Agave Vodka

Leave a Reply

If that's interesting, how about these?

Corralejo to mark 20th anniversary at TFWA

Fraternity Spirits will celebrate Tequila Corralejo's 20th anniversary with a more...

Deadline nears for Snow Queen Martini Masters

UK-based bartenders have less than one month to enter the Snow Queen Martini more...

Jose Cuervo names Dons of Tequila finalists

Jose Cuervo has named the 17 bartenders who will compete in the grand final of more...

Distillery licence applications treble in a year

Boutique spirits are booming as new figures show the number of applications for more...

Scientist files for patent on Indian 'Tequila'

A scientist has filed a patent on what has been described as the Indian version more...

Amazon offers one-hour alcohol delivery in US

As the on-demand alcohol delivery industry grows in the US, online retail giant more...

Top 10 spirits ageing innovations

As Suntory launches its whiskies into space to age on-board the International more...

Bunnahabhain to use fishing boat for barrels

Bunnahabhain has partnered with two contemporary artists to produce the first more...

Jim Beam Apple launches across US

Beam Suntory has officially rolled out its latest flavour variant, Jim Beam more...

Russian Standard extends GTR limited editions

Russian Standard Vodka has launched a third global travel retail exclusive more...

Top 10 spirits marketing campaigns in August

A combative ad from Captain Morgan White Rum, festival celebrations and a Rugby more...

Risk to Bourbon if tourism laws not 'modernised'

At the same time as celebrating Bourbon Heritage Month, Kentucky governor Steve more...

The week in pictures

In this week's picture round-up we'll update you on when music maestro Ellie more...

Nineteenth century whisky found in time capsule

Construction workers have uncovered what is believed to be a bottle of whisky more...

Licor Zone to purchase Tequila distilleries

Budget alcohol outlet company Licor Zone hopes to become a Tequila more...

Fast-ageing reactor to 'revolutionise' craft spirits

Silicon Valley-based Lost Spirits Technology has patented a new “ageing more...

Cocktail shot machine seeks Kickstarter funding

The creators of a new "party-to-go" cocktail shot machine, Eazyshot, have more...

Edinburgh Gin sells 90k drinks during Fest

Spencerfield Spirit-owned Edinburgh Gin reports it has sold more than 90,000 more...

Drinkers lose 22 hours of summer to hangovers

New research has revealed that regular drinkers lose 22 hours of summer to more...

Top 10 spirit launches in August 2015

A Scotch whisky inspired by Japan, asparagus-infused gin and spicy vodka that more...