Heston Blumenthal releases Earl Grey Gin with Waitrose

19th September, 2012 by Becky Paskin

Michelin-starred celebrity chef Heston Blumenthal has created a new Earl Grey and Lemon Gin made from British potatoes for UK supermarket chain Waitrose.

Heston from Waitrose Earl Grey and Lemon Gin

Heston Blumenthal has continued his reputation for innovation by releasing an Earl Grey and Lemon Gin for Waitrose

Made in collaboration with Chase Distillery in Herefordshire, the gin marks the first spirit to be added to the Heston from Waitrose range.

Distilled using traditional gin botanicals including juniper, coriander, almond, orris root, angelica, lavender and liquorice, the spirit is subsequently infused with a lemon Earl Grey tea.

“This gin has a fantastic balance of earthy, aromatic notes of bergamot and a citrusy tang of lemon,” said Blumenthal. “Since we’ve packed so many flavours into this wonderful gin, all you need to do is add a splash of tonic and a slice of lemon to make a classic British tipple.”

While Earl Grey is becoming something of a signature flavour for the Heston from Waitrose range, appearing in products such as Earl Grey and Mandarin Hot Cross Buns, Waitrose believes the gin’s launch is an innovation for the group.

“Gin is the trendiest tipple around, with sales up 13% year on year at Waitrose,” said Herchelle Perez Terrado, Waitrose spirits buyer. “Underground gin bars are popping up all over London and pubs are starting to sell lesser known craft brands. The scope for creativity in the blend of botanicals is what makes gin so special and this Heston from Waitrose Gin is no exception.
“We’re proud that the gin is made from British potatoes in the London Dry style and hope that it will open the door to new gin drinkers who will enjoy the unusual flavours from the Earl Grey tea and lemon combination – a first for us as a supermarket.”

The Heston from Waitrose Earl Grey and Lemon Gin is due to be launched exclusively across Waitrose’s supermarkets on 1 October for £22 for a 70cl bottle.

2 Responses to “Heston Blumenthal releases Earl Grey Gin with Waitrose”

  1. Jeremy says:

    Is it really made from potatoes? Or has someone transcribed an understandably slurred rendering of ‘botanicals’ as potatoes?

  2. Peter says:

    It will be made from potatoes, Chase make a potato vodka, and very nice it is too. Although interestingly their own gin is made from apples.
    I believe Chase is owned by the man who used to own Tyrrells crisps, and he set up the distillery after selling off the crisp business

Leave a Reply

If that's interesting, how about these?

The Dubliner 10 Year Old lands in US

Quintessential Brands has launched The Dubliner 10 Year Old, the newest more...

Don Q releases spiced rum variant

Puerto Rican-rum brand Don Q has finally released its anticipated Oak Barrel more...

Premiumisation drives UK cocktail culture

The UK is fast becoming a nation of cocktail connoisseurs, with 77% of drinkers more...

Subscription service highlights experimental gins

As the at-home drinking trend continues to grow, two entrepreneurs have more...

Work starts on Orkney gin distillery

Construction of a new gin distillery in Kirkwall, the largest town in more...

Miller’s Norway distillery intros cask-aged akevitt

Marcin Miller’s Norwegian distillery Oslo Håndverksdestilleri has released more...

The Gibson revamps classic cocktail list

Globally acclaimed London bar The Gibson has unveiled a new cocktail menu more...

'A Tequila break-out will surprise everyone'

As Amber Beverage takes control of Fabrica de Tequilas Finos, SB speaks to CEO more...

Writers Tears secures Australian distribution

Walsh Whiskey Distillery has named Spirits Platform as the distributor of its more...

Industry hails EU-Canada CETA deal

Spirits Europe has “warmly welcomed” the European Parliament’s vote to more...

Brown-Forman extends MSX TR logistics deal

Brown-Forman has extended its travel retail logistics contract with Macintyre more...

Spirit Show launches subscription service

The Spirit Show London organisers have launched The Spirits Society, a monthly more...

Franklin and Sons enters 30th market

British tonic and mixer brand Franklin & Sons has claimed to “defy Brexit more...

London's Mahiki launches coconut rum liqueur

London-based tiki nightclub Mahiki has unveiled a coconut rum liqueur and a more...

Lakes Distillery to support English National Ballet

Cumbria-based The Lakes Distillery has joined the likes of Chanel and make-up more...

Coco Rocha fronts International Scotch Day

Diageo has recruited supermodel Coco Rocha and actress Freida Pinto to front more...

The week in pictures

A star-studded week for the spirits industry saw Grey Goose create cocktails more...

New website lists NY distillery trails

An association of more than 60 distillers across New York has launched a new more...

Scientists create 'brandy' in three days

Researchers in Spain have produced a grape spirit with the characteristics of more...

John Walker & Sons Private Collection gets 2017 edition

Diageo has released the 2017 edition of its high-end John Walker & Sons Private more...