Rapper Xzibit launches ultra-premium Bonita Tequila

22nd November, 2012 by Becky Paskin

Hip-hop star and rapper Xzibit has announced the launch of his own ultra-premium Tequila in partnership with US-based Bonita Spirits.

Xzibit Bonita Tequila

Xzibit’s Bonita Tequila is the rapper’s first foray into the spirits industry

The first spirit launched by the American rapper, Bonita Tequila is the first of its kind to be distilled five times, while most others are distilled just three.

Made from 100% organic blue agave, Bonita is also chill-filtered three times and hand-bottled at the Mexico distillery in pure crystal with a black satin tie. Each bottled is hand numbered

Bonita Tequila, which carries an RRP of US$99, is seeking a “quick” nationwide roll-out in the US, before entering international markets.

Xzibit became a partner in Bonita Spirits, which was founded in 2010, after owner Chris Brown sent him one of the first bottles of Tequila produced to try.

Bonita Tequila is being positioned as one of only a handful of spirits owned by a celebrity, as opposed to many others that are purely endorsed by one.

Think you know your celebrity-owned spirits? This line-up might help jog your memory.

Leave a Reply

If that's interesting, how about these?

A drink with... Ian Harris, WSET

The CEO of the Wine & Spirit Education Trust tells The Spirits Business about more...

The week in pictures

This week Bunga Bunga Covent Garden threw a star-studded bash, fashion design more...

SMWS releases 'first' ex-gin cask whisky

The Scotch Malt Whisky Society (SMWS) has released what’s thought to be the more...

Swizzle Masters 2016 winner reveals key to competition success

After a thrilling year of creative cocktails and mind-boggling mixology, Joe more...

Copper & Kings launches barrel-aged absinthe

Kentucky-based Copper & Kings American Brandy is to launch Zmaj, a limited more...

Fair launches 'superfood' berry liqueur

'Socially responsible' spirits brand Fair has unveiled a new liqueur made using more...

Jack Daniel's launches whiskey-infused coffee

Caffeine-crazed Jack Daniel's lovers can now have a taste of their favourite more...

Signed Trump whisky auctioned for £6k

A bottle of 26-year-old GlenDronach single malt whisky signed by US more...

Dunnet Bay toasts Burns Night with gin release

The UK’s most northerly mainland distillery, Dunnet Bay, has released The more...

London bar hosts first BlackTail residency

The Bloomsbury Club Bar in London is readying to host the "first ever" more...

D1 London gin and vodka to enter Chinese market

D1 London Spirits is set to launch its London Gin and Potato Vodka in China, in more...

Starbucks pulls alcohol from 400 US stores

Starbucks will stop serving alcohol at more than 400 stores across the US more...

Farrar to leave Edrington amid executive shuffle

Bill Farrar, managing director super-premium, is to leave Edrington in June more...

Four Roses distilling head named KDA chairman

The Kentucky Distillers’ Association has named Ryan Ashley, chief operating more...

Former Stoli exec Cullins joins Perfect Brands

Rob Cullins, former Stoli Group CEO, has been named global spirits director at more...

Bacardi to distribute Ron Santa Teresa rum

Venezuelan rum company Ron Santa Teresa has signed an exclusive international more...

Beam Suntory partners with Chicago Cubs

US baseball team Chicago Cubs has announced Beam Suntory as its official more...

Irish whiskey exports 'to double' by 2020

Exports of Irish whiskey increased by an estimated 8% in 2016 to €505 million more...

Patrón TR chief: 'every brand is a competitor'

John Kilmartin, travel retail chief at Patrón Spirits International, talks more...

Unmissable spirits industry events in 2017

It’s time to make plans for the rest of the year: The Spirits Business lines more...