Timbaland’s Le Sutra liqueur to ‘revolutionise’ spirits

30th August, 2012 by Becky Paskin

Grammy award-winning music producer Timbaland is geared up to launch Le Sutra Sparkling Liqueur, this weekend at BleauLive.

Timbaland Le Sutra

Timbaland’s Le Sutra Sparkling Liqueur will get a full US roll-out by the end of 2013

Making a grand entrance to the US market on 1 September at Fontainebleau Miami Beach’s annual Labor Day weekend celebrations, Le Sutra’s four sparkling flavours are aiming to ‘revolutionise’ the liqueur industry.

Timbaland, who has worked with Madonna, Jay-Z, Missy Elliott and Justin Timberlake, claims Le Sutra will be a trailblazer within the liqueurs market.

“Everything that I create is groundbreaking and Le Sutra is no different,” he said. “With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with Le Sutra. “

The first spirit launch for Timbaland, Le Sutra is initially available in blueberry, peach, strawberry and grape flavours, and is designed to be drunk neat over ice or chilled in a Champagne flute.

Its co-founders include Ryan Rosenburg, co-owner of Miami based spirits brokerage firm Ginger Wine & Spirits, luxury spirits marketers Adam Berkowitz and Jonathan Webb, and Tom Bruno, formerly of Sidney Frank and one of the original founders of Grey Goose Vodka.

“With all my years in the wine and spirits industry, I have come across many fledging brands” said Bruno. “It is really rare to find a brand with so much potential and unique craftsmanship. From the recipe formula and luxury packaging to the marketing presence and overall impact of a partner like Timbaland, we have a champion in LeSutra.”

Le Sutra Sparkling Liqueur will initially be available in New York, Florida, Delaware, Michigan, Maryland, and Washington DC, although plans are underway to roll out the product nationally by the end of 2013.

BleauLive, which launched on Labor Day 2011, is now a regular event at the Fontainebleau Miami Beach resort, attracting special guest performances from the likes of Nas and Missy Elliott.

One Response to “Timbaland’s Le Sutra liqueur to ‘revolutionise’ spirits”

  1. shondala matthews says:

    Hello i wish you had sold the Le Sutra drink in my hometown area North Carolina i like the bottle look it caught my eye after watching Keyshia Dior on her photos i am a fan.Can you please let know if will be coming to my state or if there’s a website where i can order them for any occasions.Thanks!!!!

Leave a Reply

If that's interesting, how about these?

Unmissable LCW events for the trade

As London Cocktail Week returns for another year, SB takes a sneak peek at more...

Drizly launches online marketplace

On-demand alcohol delivery platform Drizly intends to "transform" the way more...

Pinkster gin maker releases first liqueur

The parent company of Pinkster gin has released the first beverage line more...

The week in pictures

This week Ballantine's debuted interactive online golf, the Red Hot Chilli more...

Travel retail in focus: Asian spirits

Asia travel retail has been the bastion of luxury – but does this need to be more...

Sipsmith kicks off gin subscription service

Following a successful crowdfunding campaign and sell-out trial, Sipsmith is to more...

Captain Morgan unveils pumpkin spiced rum

Diageo-owned Captain Morgan has expanded its innovation offering with the more...

New Cognac Larsen blends 'do not focus on age'

Cognac Larsen has launched a Cognac and eau-de-vie that have been produced more...

Louis XIII Cognac-only store opens in Beijing

Rémy Cointreau has opened a boutique in Beijing dedicated to the most more...

UK strawberry rum set to make debut

The Shropshire Spirit Co is set to launch strawberry-flavoured white rum made more...

Kahlúa launches chilli chocolate liqueur

Pernod Ricard has unveiled a new permanent addition to its Kahlúa rum liqueur more...

Haig Club launches Clubman ad starring Beckham

Diageo has unveiled a new print advertising campaign for Haig Club's new line more...

French bartender scoops World Class title

Following a four-day final in Miami, Jennifer Le Nechet from Café Moderne in more...

Top cocktail trends for 2017 and beyond

From controversial concoctions to emotionally intelligent serves, Diageo’s more...

Olympic celebrations boost UK alcohol sales

Alcohol sales in British supermarkets soared 8.5% over the summer months as more...

Diverse Flavours intros blended Scotch line

Diverse Flavours has announced the launch of Scots Gold Blended Scotch Whisky more...

Top spirits at Bar Convent Berlin 2016

As Bar Convent Berlin marks its 10th edition, SB looks ahead to what’s in more...

The week in pictures

This week saw Bill Murray bartending in Brooklyn, the debut of White Lyan's new more...

Travel retail in focus: Cognac

With new figures pointing to an overall wine and spirits decline in travel more...

Whisky thief makes off with £12k expression

A discerning robber has broken into a Scotch whisky distillery shop and stolen more...