Citrus and Whipped Cream flavours boost US vodka sales

12th October, 2012 by Becky Paskin

Flavoured vodka has accounted for a quarter of all vodka sales in the US during 2011.

Pinnacle Whipped Cream Vodka

Pinnacle’s Whipped Cream Vodka flavours have driven sales for the brand

According to Technomic’s Special Trends in Adult Beverages (TAB) Report, flavoured vodka increased by 3.3million 9-litre cases during last year, and is now ranked amongst one of the fastest growing spirits categories in the States.

Almost three quarters of all new vodkas launched during 2011 were flavoured, with the most popular sold throughout the year being citrus, raspberry and whipped cream.

Beam’s Pinnacle Whipped Cream flavour grew 324.5% during the period, making it the leading flavoured vodka brand in the US.

“With flavors ranging from citrus to peanut butter and jelly, and entries available in all price points, flavored vodka truly offers something for everyone,” said Eric Schmidt, director of research for Technomic’s Adult Beverage Resource Group.

“Innovation around flavors is non-stop, which means suppliers are keeping consumers engaged by constantly bringing new offerings to the marketplace. Flavored vodka is one of the most dynamic categories in spirits today, and is growing in both the retail and on-premise channels due to its approachable and highly mixable positioning.”

The report added that it expected 2012 figures to reveal double-digit growth for the category.

 

Leave a Reply

If that's interesting, how about these?

Confessions of a retailer: Amathus Drinks

The purchasing manager for Amathus Drinks, Stefan Botfield, on the rewards of more...

Top 5 bars in... Seoul, Korea

Thanks to a burgeoning interest in western-style serves, mixology in Korea is more...

Pernod Q3 sales struggle due to China slump

French drinks group Pernod Ricard has reported a 3% sales decline in its fiscal more...

Midnight Moon launches cinnamon flavour

Piedmont Distillers has introduced a new cinnamon flavoured moonshine to its more...

Limited edition elit Vodka bottle set to launch

Stolichnaya’s elit Vodka has partnered with the Ushuaïa Ibiza Hotel to more...

Rémy Cointreau adds new director to GTR team

Rémy Cointreau has a new marketing and business development director for more...

Angel's Envy founder invests in Bourbon brand

A new spirits sales and marketing firm launched by the co-founder of Angel’s more...

Bar 45 introduces Negroni Trolley

Dorchester Collection's London hotel 45 Park Lane has introduced a Negroni more...

California distillery creates cannabis vodka

California’s Humboldt Distillery is the latest spirits producer to launch a more...

Tequila suppliers call for alcohol tax rethink

A number of Tequila suppliers are lobbying the Mexican government to change the more...

Danzka Vodka makes return to US market

Danzka Vodka will return to the US market after signing a distribution deal more...

Spirit of Speyside festival readies for launch

The Spirit of Speyside Whisky Festival is readying to embark upon its 17th more...

Top 10 bartender-created spirits brands

Bartenders’ acumen stretches far beyond a mean shake and refined palate, with more...

Spirits tasting zone launched at London Wine Fair

The Spirits Business will host a premium tasting zone featuring award-winning more...

Rebel Yell unveils Root Beer and Ginger whiskeys

Luxco has added two new flavoured expressions to its Rebel Yell Kentucky more...

Brown-Forman splashes £285m on Scotch brands

Brown-Forman has reached a “definitive agreement” to acquire The BenRiach more...

Bonhams HK to sell 100-year-old Rémy Martin

Bonhams Hong Kong is readying to host its Fine Wine, Whisky and Cognac Sale, more...

Wemyss unveils spring single cask collection

Independent bottler Wemyss Malts has released six new single cask whiskies for more...

Black Cow Pure Milk Vodka set for US launch

Black Cow Pure Milk Vodka is preparing to launch in California next month more...

Alcohol 'strongly' linked to stomach cancer

There is "strong evidence" that consuming three or more alcoholic drinks per more...