Rum

High-end rum up double digits in US bars

While total rum volume sales declined in the US on-trade during 2016/17, the ultra-premium segment increased by 15.8% – signalling "a new wave of premiumisation" for the category, according to analyst Nielsen

Negrita: a brand history

Relatively unknown in the UK and yet to crack the States, Negrita has broken the million-case barrier and has sales in more than 100 markets. The Spirits Business traces the story of the ‘friendly’ Caribbean rum

SB Voices: Rum on the rise

As rum starts to enjoy its renaissance, Nicola Carruthers takes a look at some of the trends that are gaining pace in the world’s third-largest spirits category

Quintessential takes over Cockspur Rum UK distribution

Greenall’s Gin maker Quintessential Brands has taken over UK distribution of Cockspur Rum from Whyte & Mackay

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