Stoli vodka pops up at Dubai Duty Free
Stoli Group’s flagship vodka has launched a brand activation at Dubai International Airport, enhancing its presence in the United Arab Emirates (UAE) travel retail sector.
The pop-up invites international travellers to experience the ‘bold character’ of Stoli Vodka through an engaging experience.
Created in collaboration with Maritime and Mercantile International (MMI), a subsidiary of the Emirates Group, and Bols liqueurs, the activation showcases a signature Stoli Espresso cocktail – specifically crafted to attract travellers passing through the international hub.
Marina Troyanovskaya, chief marketing officer at Stoli Group, commented: “We’re incredibly proud to continue strengthening our presence in UAE travel retail with our latest Stoli vodka activation at Dubai Duty Free.
“Activations like this highlight the great power of collaborations. By bringing together exceptional brand partners like Bols, MMI and Dubai Duty Free, we are able to connect with consumers in meaningful ways within an increasingly dynamic travel retail environment.”
Stoli, previously known as Stolichnaya until March 2022, is a premium vodka with more than 85 years of heritage. It is produced in Riga, Latvia, based on an original recipe from 1938.
Earlier this year, the brand partnered with distributor Slaur Sardet to launch in the French grocery channel.
Stoli also recently secured new retail listings in Australia in collaboration with Amber Beverage Group.
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