Three Sixty goes neon for Fusion shots
Schwarze und Schlichte’s vodka brand Three Sixty has tapped into the premium shot occasion with the launch of Fusion liqueurs.
The new premium shot range builds on Three Sixty’s diamond-filtered vodka and aims to bring ‘fresh momentum to nightlife’.
“Three Sixty Fusion is a strategic step for us in extending the Three Sixty brand into new drinking occasions,” explained Tim Hotfiel, senior brand manager of Three Sixty Vodka.
“We’re moving deliberately into the premium shot category and creating additional consumption moments. At the same time, we’re strengthening our relevance with a generation that actively looks for variety and special taste experiences.”
Three Sixty Fusion debuts with three flavours at 20% ABV – Hyper Lime, Bold Berry, and Ice Blast – designed to be enjoyed ice-cold at -7°C.
Hyper Lime is a green, sour, and exotic take on the finger lime, while Bold Berry, with its black liquid, delivers notes of cassis with a bitter edge. Ice Blast stands out as a clear shot with a cooling menthol character.
Fusion is presented in a deep-black lacquer Three Sixty signature bottle, each embellished with unique neon-coloured graffiti.
Svenja Dahm, creative director at Schwarze und Schlichte, said: “With Three Sixty Fusion, we’re deliberately expanding the brand into a drinking occasion where taste, visibility and experience are very closely intertwined.
“Our aim wasn’t simply to develop new flavours, but to create a shot range that’s instantly recognisable and has a presence of its own on the shelf, behind the bar and in the glass. The deep-black bottle with its individual spray-paint look turns every product into a one-of-a-kind and carries the character of the range outwards in a consistent way.
“The three taste profiles stand for exactly that same ambition: intense and surprising. And always with the precision and quality you expect from Three Sixty.”
The new Fusion range will be available in 700ml bottles from this month (July), with an RRP of €13.99 (US$16).
The launch is supported by comprehensive 360-degree activations across retail, on-trade, digital media, and festivals.
Fusion joins the Three Sixty portfolio in both off- and on-trade channels. The brand’s range also includes ready-to-drink serves such as Skinny Bitch Cocktail, Espresso Martini, and Pornstar Martini.
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