Tarsier makes Polish retail debut
Manchester’s Tarsier Southeast Asian Spirit has secured its first retail listing in Poland with Kaufland for its Yuzu Marmalade Vodka.
Tarsier Yuzu Marmalade Vodka is now available in 150 Kaufman stores across Poland. The listing was secured in partnership with Platinum Wines.
Diana Morozova, marketing manager at Platinum Wines, said: “We are very pleased to begin our cooperation with Tarsier. The brand stands out with its unique story inspired by the spirit of East and Southeast Asia, combining cultural richness, travel, and a deep connection with nature.
“We believe that its authentic character and distinctive product range will appeal to Polish consumers, who are increasingly looking for new and inspiring experiences.
“We look forward to developing this partnership and introducing Tarsier Yuzu Marmalade Vodka to the Polish retail market.”
The vodka is infused with natural yuzu marmalade, inspired by the traditional East Asian drink yuja-cha (yuzu tea), made by mixing hot water with yuja-cheong (yuzu marmalade). It is said to be especially popular in the region during the winter months.
The expression also draws inspiration from the citrus-filled markets and cherry blossom-lined streets of Japan.
The result is a layered vodka featuring notes of candied citrus and tart zest, with a sweet, citrus-sherbet finish.
Bottled at 40% ABV, it is designed to be enjoyed neat over ice or mixed with tonic, soda, or lemonade as a Yuzu Marmalade Highball or Spritz.
Sherwin Acebuche, co-founder of Tarsier, commented: “We built Tarsier to share the flavours and stories of a part of the world that has given us so much. Poland is a market with a real appetite for quality and character, and we couldn’t think of a better partner than Platinum Wines to introduce the brand there.
“This is the beginning of something significant for us in Central Europe, and we’re proud that the Tarsier Yuzu Marmalade Vodka is the bottle that opens the door.”
Established in 2017, Tarsier Southeast Asian Spirit donates 10% of profits to conservation projects that safeguard the endangered Philippine nocturnal primate.
The brand now exports to more than 20 markets worldwide, including the US and Canada, the Philippines and Singapore, and the UK.
Earlier this year, Tarsier unveiled its new colour-coded foil-led label design across its portfolio. The label upgrade followed the brand’s new bottle design reveal in 2025.
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