Vending machine offers mini bottles of Patrón
Bacardi-owned Patrón has opened a Tequila lounge inside London’s 77 nightclub, complete with a miniature bottle dispensing vending machine.
The Patrón Tequila Lounge is located on the second floor of the 77 nightclub in London’s Marylebone neighbourhood, and is described as an immersive extension of 77’s late-night offering, featuring a custom-designed spray mural and views over the dance floor to sit alongside the club’s high-spec and visual production.
At the centre of the lounge installation is the UK’s first Patrón El Alto vending experience, which will dispense 50ml bottles of the brand’s ultra-premium, prestige Tequila, which blends four-year-old añejo and extra añejo 100% Blue Weber agave Tequilas, each aged in 11 distinct barrel types.
The brand’s Silver, Reposado and XO Cafe expressions can also be found in the machine, allowing guests the chance to explore Patrón’s range through a playful, interactive format.
The Patron Tequila Lounge will open on Friday 19 June with an exclusive DJ set by London artist Nafe Smallz.
A limited number of tickets for opening night are available to the public.
The partnership between the brand and 77 London will then extend throughout the summer with a programme of parties.
So far this year, Patrón has served as the official Tequila partner of the 2026 Grammy Awards, rolled out a marketing campaign directed by Oscar-winning filmmaker Guillermo del Toro, and launched its first distilled-to-proof release in Patrón 100.
In 2025, Patrón clashed with Tequila’s regulatory body, the Consejo Regulador del Tequila (CRT), over its additive-free marketing.
The brand launched a campaign titled Censored Truth in response to the CRT, which aimed to address transparency in the industry.
Last year also saw Patrón update the design of its bottles for the first time since the brand launched in 1989.
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