Tito’s reveals its first UK-wide campaign
Texan producer Tito’s Handmade Vodka has rolled out its first national UK campaign as part of the brand’s long-term investment in the market.
The vodka giant has revealed a high-visibility integrated activation, spanning out-of-home (OOH) advertising, creator partnerships, retail and trade activity across London, Manchester and Edinburgh.
Built around the brand’s ‘Real Good Vodka’ platform, the campaign marks the first major step for Tito’s in the UK market.
The campaign includes more than 400 nationwide OOH placements, alongside 25 branded London taxis and retail activations in UK supermarkets Sainsbury’s and Waitrose.
This rollout comes as Tito’s continues to build its team and long-term infrastructure in the UK with increased focus on trade partnerships, retail presence and visibility across bars and restaurants.
Christian Ozzati, Tito’s international marketing director, said: “Vodka is evolving. Drinkers want quality, but they also want brands with personality, credibility and warmth. Tito’s has always done things differently and that’s exactly why it continues to resonate around the world.
“The UK is an incredibly important market for us long term. Our first campaign is about showing up in a bold, confident way, while continuing to build the right foundations across retail, trade and culture.
“We believe there’s a real opportunity for Tito’s to help shape what modern premium vodka looks like here; we believe the industry and our consumers have drifted into a stand-off with the moments we’re here to create.
“It’s time to bring the fun back, and we’re setting out to help people rediscover the good times.”
In addition, the campaign also includes PR and hospitality partnerships that aim to reinforce the brand’s position within cocktails.
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