Ukiyo showcases Japanese gin at Changi
Kirker Greer’s Ukiyo Japanese Spirits has partnered with King of Reach by B&S and Lotte Duty Free at Singapore Changi Airport Terminal 1.
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The retail display showcases Ukiyo’s range of Japanese gins: Blossom Gin, Tokyo Dry Gin, and Yuzu Gin.
Aimed to emphasise Ukiyo’s premium positioning, the activation features illuminated product displays, elegant Japanese design elements, and customised brand assets.
The installation is part of Ukiyo’s strategy for growth in travel retail. Its focus is on enhancing brand awareness and attracting consumers among global travellers while expanding its presence in key international gateway locations.
Ryan McFarland, chief commercial and strategy officer at Drinksology Kirker Greer, said: “Travel retail remains a strategically important channel for premium spirits brands, offering a unique opportunity to engage international consumers in a high-discovery environment.
“Singapore Changi Airport is one of the world’s most influential travel retail hubs, making it an ideal platform for Ukiyo. Working closely with King of Reach by B&S and Lotte Duty Free, we have created a distinctive presence that reflects the premium credentials of the range while driving visibility among global travellers.”
Drinksology, the creative division of Drinksology Kirker Greer, created the activation. It was executed in partnership with local production and logistics teams, as well as Netherlands-based distributor King of Reach by B&S and global travel retailer Lotte Duty Free.
Paul Cooke, head of Middle East and Africa and Asia Pacific duty free and travel retail at King of Reach by B&S, added: “Changi Airport Terminal 1 is one of the most important stages in global travel retail, and this activation puts Ukiyo directly in front of the high-intent, discovery-led traveller the brand is built for.
“Bringing this to life with Drinksology Kirker Greer and Lotte Duty Free reflects exactly the kind of collaboration King of Reach by B&S is proud to support, and we look forward to seeing Ukiyo continue its growth across our network.”
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