Three Sixty Vodka expands UK retail presence
Schwarze und Schlichte-owned German vodka brand Three Sixty has secured new retail listings with Ocado and Sainsbury’s in the UK.
The brand’s new bottle design is now available from online retailer Ocado, followed by a nationwide launch in 170 Sainsbury’s stores in the UK on 19 April.
The contemporary design showcases the brand’s diamond filtration and four-times distillation processes and features updated design elements, including a matte-finish cap, more defined facets, and a redesigned label that incorporates a new brand logo and typography.
Last year, the vodka was launched in the UK on-trade, introducing the brand to bars, clubs, and hospitality venues in partnership with distributor Disaronno International UK.
Three Sixty enters new UK outlets after securing its position as Germany’s best-selling vodka brand for the fourth consecutive year, delivering 3.5% growth in 2025, according to Nielsen data.
Vodka is the largest spirits category in the UK, making up over 27% of off-trade spirits sales, based on 2025 data from NIQ Matched Market Testing.
As the category continues to grow, premiumisation is reportedly playing a significant role. Consumers are increasingly opting for brands that offer distinctive design and versatility, all while staying within mid-range price tiers rather than moving into the super-premium segment.
Scott Bennett, off-trade sales director at Disaronno International UK, said: “We’re incredibly proud to be entering this next phase for Three Sixty in the UK, backed by more than 360 years of heritage and our position as Germany’s market-leading vodka.
“Our national listings give us immediate scale, while our refreshed diamond-inspired bottle delivers the premium standout today’s shoppers are seeking.
“As vodka is the UK’s largest spirits category and premiumisation continues to drive growth, we see a clear opportunity for the brand in the UK that combines strong design, quality production, and accessible premium pricing.”
As part of its expanding presence in the UK, Three Sixty Vodka will be the exclusive vodka partner for this year’s Sony Music BRIT Awards afterparty.
The partnership features a specially agreed-upon signature drink for guests, along with branded menus, logo placements, back bar bottle displays, and a coordinated social media post with Sony Music.
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