Neurita Tequila names new UK distributor
Female-founded Tequila brand Neurita has appointed Marussia Beverages as its official distributor in the UK.
Effective from 1 February, together, the two companies aim to enhance Neurita’s distribution in the UK, boost visibility and support long-term brand development across on- and off-trade channels.
Lucy Smith, founder of Neurita Tequila, commented on the partnership: “We believe Marussia Beverages is the perfect partner to grow Neurita into a staple brand across UK bars and retailers.
“Their track record of building brands with integrity is clearly demonstrated through their current portfolio and UK listings. Beyond this, Marussia is a strong cultural fit for Neurita, sharing our values and long-term vision.”
Flavour-forward Neurita was created with a focus on mixing and Margaritas.
Alongside the new distribution agreement, Neurita is entering a new phase of brand and liquid innovation.
In the coming months, all Neurita expressions – Citrus, Picante, Rosa, and Blanco – will transition to a new base made from 100% agave Tequila in partnership with its minority stakeholder Grupo PSA.
The recipe change was introduced to improve the overall quality of the liquid while preserving the brand’s bold flavour profiles.
Sarah Janes, UK marketing director at Marussia Beverages, added: “Neurita stands out in a crowded Tequila category through its consumer-led approach, premium 100% agave liquid and clear appeal to modern Tequila drinkers.
“With growing demand for flavour-led Tequilas and high-quality Margarita solutions, we see a significant opportunity to scale the brand in the UK and are excited to bring Neurita to our trade partners.”
Previously, Neurita has been represented in the UK on-trade by Hospitality Inc.
In the US, the Tequila brand partnered with Wildfire Advisory ahead of its market launch in 2026.
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