Diistil serves up Christmas Pudding spirit
On-demand spirits platform Diistil has partnered with Urban Pubs & Bars to offer its Christmas Pudding spirit across 50 venues in London.
The festive rollout is Diistil’s largest to date, featuring the brand’s Christmas Pudding spirit, which has been incorporated into a seasonal twist on the classic Negroni, available at select Urban Pubs & Bars throughout the Christmas period.
Urban’s Christmas Pudding Negroni combines Diistil’s Christmas Pudding spirit with Campari and sweet vermouth, finished with an orange garnish.
The festive spirit was drawn from Diistil’s flavour library – an archive of more than 60 distilled flavours designed explicitly for cocktail programmes.
The spirit is said to capture the traditional notes of English Christmas pudding, including baking spices, rich dried fruits, and citrus peel. The bar-friendly spirit is designed for consistent, high-volume service.
Graeme Cockburn, head of bars at Urban Pubs & Bars, said: “Partnering with Diistil allowed us to introduce a festive serve that feels distinctive across our venues. Their Christmas Pudding spirit captured the flavours of the season perfectly and worked well within a classic format.
“We are delighted to feature the collaboration on our Christmas menu and look forward to exploring further ways to work together.”
Urban Pubs & Bars operates more than 60 pubs, bars, and restaurants in London, including well-known venues such as Nest in Bishopsgate and The Ganton Arms in Soho.
The group is renowned for creating neighbourhood-focused venues with distinct identities and well-established bar programmes. This is said to make it a strong partner for seasonal activations across multiple locations.
Raj Batra, founder and CEO of Diistil, added: “We are really pleased to be working with Urban Pubs & Bars and to see our Christmas Pudding spirit featured across 50 of their venues this festive season. Urban is a highly respected operator, and bringing them on board as a partner is an exciting step for us.
“It has been great to see the Christmas Pudding spirit showcased in a serve that feels familiar yet seasonal, and we look forward to building on this relationship.”
Earlier this year, Diistil collaborated to create gins for the Nyx Hotel Holborn, Strand Palace, and Middle Eight Hotel.
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