Snoop and Dre team up with Gordon Ramsay for Still G.I.N.
The spirits brand founded by Snoop Dogg and Dr Dre, Still G.I.N., has created a cocktail shaker endorsed by chef Gordon Ramsay.
HexClad, a Los Angeles-based cookware brand backed by Gordon Ramsay, developed the shaker.
Industrial designer Ini Archibong created the product, which is described as a piece ‘that demands attention the moment it hits the bar’.
The shaker’s look is inspired by the geometry of the Still G.I.N. bottle and HexClad’s hexagon pattern. Its attributes include a double-wall, vacuum-insulated stainless-steel body that keeps cocktails ice cold without watering them down.
It also has unit measurement markers concealed inside the cap ‘to ensure every pour hits exactly right’.
Danny Winer, HexClad CEO and co-founder, said: “This collaboration bridges innovation, culture, and craftsmanship in a way that feels like a true expression of both brands. Gordon, Dre, and Snoop each set their own bar for excellence. Bringing their worlds together through this product is something we’re incredibly proud of.
“The shaker is engineered to perform, but it also carries the energy of the icons behind it.”
The shaker is available in gold and chrome and retails for US$99 on the HexClad website. It is available in the US, Canada, Germany, Australia and the UK.
The rap duo launched Still G.I.N. in October 2024. They also have a canned ready-to-drink range called Gin & Juice.
Last month, Dr Dre and Snoop called on another celebrity friend in Martha Stewart, who joined the brand as a partner.
Patrick Halbert, CEO of Gin & Juice By Dre and Snoop, added: “What connects Still G.I.N. and HexClad is a commitment to design, innovation, and products that actually perform. We built our gin to be supremely mixable, whether you’re making classic gin cocktails or using it in something unexpected. This shaker captures that same versatility and attention to detail.”
To hype the HexClad Cocktail Shaker’s launch, Ramsay starred in a commercial where the chef tries to rap the lyrics to Dre and Snoop’s ‘Gin & Juice’.
You can watch the full commercial below:
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