Travis Scott unveils Cincoro Jack Añejo
Tequila brand Cincoro has debuted a limited edition añejo expression designed by rapper Travis Scott.
The añejo, named Cincoro Jack, is the brand’s latest collaboration with Scott after the duo auctioned off a bottle of extra añejo for £10,000 (US$13,500 USD) at London-based private members’ club Annabel’s for the Amazon Gala in September.
The name combines Scott’s Cactus Jack brand (known for its record label and fashion line) with Cincoro Tequila.
The liquid is a custom batch of the brand’s añejo, aged for over 26 months in Tennessee whiskey barrels. It was said to be handpicked by Scott together with Cincoro’s co-founder, basketball icon Michael Jordan.
Jordan said: “From the beginning, Cincoro has been about uniting people who share a passion for excellence and creativity.
“Travis brings that same energy and vision, creating a bottle that reflects both his own style and the spirit of Cincoro – bold, original, and driven by innovation and friendship.”
Cincoro Jack’s notes are said to include toasted oak, cooked agave, dried fruit, and chocolate, with a long and smooth finish.
It has a 40% ABV and retails for US$149.99 at select retailers in the US including Total Wine & More, Binny’s and Bevmo.
The añejo is being supported by a campaign called Fuel Your Flame, which offers a ‘cinematic glimpse’ into Scott’s world and the role Cincoro plays in his daily life.
It includes a 43-second video for digital and social platforms, plus traditional luxury print stills and e-commerce integrations.
“Cincoro Jack needed to happen,” Scott added.
“It’s more than a bottle – it’s legacy, design, energy. Everything had to hit on a higher level.”
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