Havana Club teams up with Martine Rose
Pernod Ricard-owned rum brand Havana Club has partnered with British menswear designer Martine Rose to create a limited edition bottle of Añejo 7 Años.
The new limited edition design for the brand’s flagship expression is said to combine Havana Club’s Cuban spirit and craftsmanship with Rose’s Jamaican-British heritage and creativity, serving as a tribute to Caribbean identity and community-driven creativity.
Rose commented on the partnership: “I am so excited about this collaboration. We wanted to capture the spirit of fun and celebration that is such a rich part of our shared heritage as Caribbean Island neighbours – while keeping our irreverent London attitude. We believe in the power and love generated by coming together to have a good time.”
Rose founded her London-based fashion label in 2007 and has dressed icons such as Rihanna, Kendrick Lamar, Dua Lipa, and Drake. In 2023, she was named British Menswear Designer of the Year.
The bottle, designed and released in tandem with Rose’s autumn/winter 2025 collection, features bold emblems, vibrant colours, and delicate watercolour tiles inspired by the mosaic architecture of Havana.
Created for the festive season, the design is finished with shimmering foils, pearlescent varnishes, and textured labels, and features a custom motif engraved on the bottle neck and Rose’s signature embossed on the foot label.
Mouna Medjahed, marketing manager at Havana Club, said: “This collaboration was a natural fit, with Havana Club and Martine Rose sharing Caribbean roots and a strong connection to communities. It celebrates our values of creativity, culture and identity, while delivering a distinctive product that combines festive appeal with the quality of award-winning Cuban rum.
“From the label design to the liquid itself, Martine’s bold creative vision has brought something vibrant and joyful to life, while keeping Havana Club Añejo 7 Años at the forefront of the premium rum segment.”
The limited edition Havana Club x Martine Rose Añejo 7 Años bottle is currently available in eight markets, including the UK, Romania, and Belgium, with a recommended retail price of £28.95 (US$38).
Following the initial rollout, the design will also be available in Canada starting April 2026.
The partnership with Rose marks the brand’s latest global creative collaboration. Havana Club has previously partnered with music artists Skepta and Burna Boy, as well as fashion brands like Places+Faces and, most recently, jewellery artist Jonathan Rashka.
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