Jameson evolves family lineup with spotlight on rarer whiskeys
Irish Distillers-owned Jameson Irish Whisky has unveiled the latest advancement of its family lineup, including the rebrand of its Single Pot Still expression to Distiller’s Batch.
The rollout of the new Jameson family look began with Black Barrel in 2024, which the brand says has since experienced double-digit growth in the US.
The redesign of Jameson Original in July sought to bring the brand’s most ‘iconic’ elements into sharper focus. Now, the latest pack updates have unfolded across its super-premium-plus whiskeys, including the newly renamed Jameson Distiller’s Batch, as well as Jameson Crested, which now features a more contemporary design.
The new portfolio structure encourages loyal fans to explore and trade up, while new recruits are welcomed into a world that feels both ‘familiar and fresh’.
Kevin O’Gorman, Midleton Distillery master distiller, commented: “The Jameson family of whiskeys is known and loved around the world, standing as a testament to the dedication and skill of the entire team here at Midleton Distillery. With a fresh new look for Distiller’s Batch and Crested, we are better able to tell the story of expertise in whiskey maturation and blending directly on the pack. This very expertise has been honed over 200 years of excellence at Midleton.”
The liquid of Distiller’s Batch, previously known as Jameson Single Pot Still, remains the same. The whiskey is aged in five different types of oak casks hand-selected by the team at Midleton and is described as ‘equal parts complexity and smoothness’.
Featuring O’Gorman’s signature proudly on the front, the expression’s new elevated pack celebrates the role of Midleton Distillery’s master distiller.
Anna Kelly, global head of marketing at Irish Distillers, said: “A fresh look for Jameson Distiller’s Batch and Jameson Crested provides an opportunity to spotlight these rarer and older whiskeys from Midleton Distillery and from the Jameson family.
“As we introduce more contemporary touches while maintaining the same quality liquid within, we broaden Jameson’s footprint in higher-end hospitality destinations and specialist retailers. We have a new opportunity to share our story with engaged whiskey drinkers and invite new consumers to discover Jameson.”
The new Jameson Distiller’s Batch and Jameson Crested bottles will begin to roll out in global travel retail, the Republic of Ireland and the UK from October 2025, before being available in the US and other markets globally in 2026.
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