Sierra takes RTDs to UK travel retail
Stock Spirits Group-owned Sierra Tequila has introduced its canned Margaritas to WHSmith stores at train stations and airports across the UK.
The brand’s ready-to-drink (RTD) canned Strawberry and Lime Margaritas are now available at 64 WHSmith stores in the UK, with plans for further expansion in the coming months.
The canned cocktails will be available at several key WHSmith locations in London, including Victoria, London Bridge, Paddington, and St Pancras.
Additionally, Sierra’s RTDs can be purchased at major national rail stations such as Manchester Piccadilly, Birmingham New Street, Newcastle, and Leeds City.
Travellers wishing to enjoy a Sierra Margarita can purchase them both before and after their flights from travel sites in Terminal Two, Terminal Four, and Terminal Five at London Heathrow Airport, as well as at Luton and Stansted airports.
Rob Curteis, managing director of UK Sierra distributor, The Drinks Company, said: “Strategic partnerships are fundamental to our growth strategy and we are delighted to be working with WHSmith. We hope their customers will enjoy our Sierra Margarita cans, which offer travellers an authentic Sierra experience whilst on the go.”
Made with the brand’s blanco Tequila, both Margaritas are offered at 6% ABV in 250ml cans. The recommended retail price for a 12-pack is £28.70 (US$39).
Since the launch of the RTDs in March this year, the brand has also secured listings throughout the UK in convenience stores, including Lidl. Sierra’s canned cocktails can be purchased online on Amazon.
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