Sierra Tequila RTD Margaritas land in UK Lidls
Stock Spirits Group’s Sierra Tequila ready-to-drink (RTD) Margarita cocktail cans have gained a listing at Lidl stores in the UK.
The nationwide listing with Lidl marks Sierra Tequila RTD’s debut in major UK supermarkets.
Available in lime or strawberry, Sierra’s RTDs are made with blanco Tequila and offered at 6% ABV.
The recommended retail price for a 250ml can is £2.49 (US$3.30).
The RTDs initially launched in Germany in April this year. They arrived in the UK in May at convenience stores and online through Amazon.
The brand is distributed and imported in the UK by The Drinks Company, which Stock Spirits Group acquired in April 2025.
Rob Curteis, managing director of The Drinks Company, said: “We have been delighted with the success of the recent UK launch of our Sierra Margarita RTD cans. To expand our distribution in Lidl, one of the UK’s leading retailers, is an exciting step for the brand and opens up a new distribution channel for consumers.”
Later this summer, Sierra Tequila’s Margaritas will also be available at Aldi stores.
Earlier this month, Stock Spirits Group opened a logistics centre in Lublin, Poland, to enhance the company’s long-term operational efficiency.
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