Rémy Martin brings Cognac to Barbarian fans
Rugby union club Barbarian FC has named Rémy Martin as its official Cognac partner, offering a unique opportunity for rugby fans to engage with the world of the French spirit.
Rémy Martin will bring fans exclusive access and unique experiences around the club’s upcoming matches, starting with a match against the All Blacks XV in London on 1 November.
Following the brand’s ongoing collaboration with rugby podcast, The Good, The Bad and The Rugby, the partnership invites fans to discover Rémy Martin VSOP as part of their social rituals.
Lee James, managing director UK, Ireland and Nordics at Rémy Cointreau, commented: “Rugby is a sport built on passion, teamwork and flair – values that we share deeply at Rémy Martin. Partnering with Barbarian FC, the most iconic invitation-only rugby club in the world, is a natural fit.
“Just as the Barbarians bring together players from around the globe to create moments of sporting excellence, we take pride in bringing people together to discover and enjoy the craftsmanship of Rémy Martin VSOP Cognac.
“We look forward to celebrating this partnership with fans, starting with the highly anticipated clash against the All Blacks XV in London this November.”
In the build-up to the matches, Rémy Martin VSOP will bring fans closer to the spirit of Barbarian FC with exclusive behind-the-scenes access, jersey presentations, and player meet-and-greets at a live London event in partnership with The Good, The Bad and The Rugby.
Research shows that a significant number of rugby followers are also dark spirits drinkers, with many already consumers of premium whiskies. However, many don’t yet have Cognac in their repertoire. With the help of this new partnership, Rémy Martin aims to introduce and engage millions of rugby supporters with Cognac.
Barbarian FC president John Spencer said: “The Barbarian FC is delighted to partner with world-renowned Rémy Martin VSOP Cognac.
“Maison Rémy Martin has over 300 years of history mixing tradition and innovation, which is very much in line with the Barbarians’ core values. It is hugely important to partner with brands that carry those similar traits and passions and, with Rémy Martin VSOP Cognac, we have that. We very much look forward to a prosperous partnership over the next few years.”
Rémy Martin VSOP and Barbarian FC are said to be united by the ‘deeply shared values’ of teamwork, flair, courage, integrity, and enjoyment, with both embodying the philosophy of ‘teaming up for excellence’ – a belief that true achievement is always a collective journey.
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