Wild Turkey concludes Master’s Keep collection
By Miona MadsenCampari Group-owned Wild Turkey has unveiled the final whiskey in its limited edition collection: Master’s Keep Beacon.

Beacon caps a decade-long Master’s Keep series created by father-and-son duo Eddie Russell, Wild Turkey’s master distiller, and Bruce Russell, associate master blender.
First launched in 2015, the collection was created by Eddie to showcase new expressions beyond Wild Turkey’s core line.
The collection has seen nine global releases since its launch: 17 Years (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024).
Eddie said: “When we set out 10 years ago to launch the Master’s Keep series, we knew we had something special, but I never imagined the journey it would take us on.
“Our first release was the most unique whiskey we’d ever released, and with each expression since, we’ve been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey.
“Looking back a decade later, I’m very proud of what we’ve created to date, and looking forward to what’s next.”
The 10th and final edition in the series is a blend of 10-year-old and 16-year-old Bourbons, hand-selected to highlight key moments in the distillery’s history, and bottled at 59% ABV.
Eddie’s selection is a 16-year-old Bourbon, distilled between 2007 and 2008, sourced from some of the last remaining barrels laid down at the original Wild Turkey Distillery, just before the distillery’s major expansion in 2011.
Bruce selected a 10-year-old Bourbon distilled in 2015, which is one of the first he produced alongside his father and grandfather, master distiller Jimmy Russell, when he joined the family business.
The result is Beacon, which displays aromas of dark fruit, cherry, honey, vanilla, and cola, with notes of caramelised sugar, toffee, tea, baking spice, mature oak, and leather on the palate.
Bruce commented: “Since joining the distillery, I’ve watched my dad craft some incredible Bourbons as part of the Master’s Keep lineup, all rooted in the principles and dedication to bold flavour established by my granddad.
“This final release feels especially meaningful, as the first Master’s Keep with my signature on the bottle and made using Bourbon I helped create during some of my earliest days at the distillery. I’m proud to leave my mark on this iconic collection with a Bourbon that represents a meaningful chapter in my own journey, and paves the way for the road ahead.”
Master’s Keep Beacon will be available globally in limited quantities starting in September, with a suggested retail price of US$300.
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