Neurita launches blanco Tequila
Tequila brand Neurita has expanded its portfolio with a new, unflavoured premium 100% agave blanco.
The new blanco Tequila expands Neurita beyond its current flavour-infused offerings, which include Citrus, Rosa, and Picante, to tap into broader distribution channels and appeal to a wider consumer base.
Developed in collaboration with Grupo PSA’s La Huaracha Distillery and a female master distiller, the blanco Tequila features ‘a refined taste profile inspired by cristalino expressions’.
The 100% agave blanco is said to shine on its own or as a base for cocktails.
Lucy Smith, founder of Neurita Tequila, commented: “Flavour has always been at the heart of Neurita, and that ethos has continued into the development of our new blanco.
“Our mission is to create Tequilas that are delicious, approachable, and inclusive – especially for women who are newer to the category. This blanco is no exception. It’s incredibly smooth, with the elegant characteristics of an aged cristalino Tequila, and crafted with mixology in mind.”
Neurita’s new blanco Tequila will make its official debut at this year’s Bar Convent Berlin (BCB), which takes place next month.
Last week, Neurita introduced a new bottle design and updated recipe for its product range.
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