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Three Sixty Vodka gets new look

German spirits producer Schwarze und Schlichte has unveiled a new bottle design for Three Sixty Vodka.

Three Sixty Vodka
Three Sixty Vodka’s redesign includes a matte-finished cap and a new brand logo

Described as the next logical step for Three Sixty, the brand update for the leading vodka in Germany features a refreshed look that highlights its signature diamond-cut structure and upscale aesthetic.

Furthermore, the relaunch of Three Sixty Vodka features new elements, including a matte-finished cap, sharper facet detailing, and a redesigned label with a new brand logo and typography.

The design was developed by creative director Svenja Dahm, in collaboration with the brand’s marketing team and design agency Justblue.design.

The new 700ml bottle design will be introduced in retail stores starting in autumn 2025, at 37.5% ABV, with a retail price of €13.99 (US$16).

The brand made its UK debut earlier this year in partnership with Disaronno International.

To mark the introduction of the revised brand identity, Three Sixty has launched a video highlighting its evolution.

You can watch the relaunch video below.

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